The trends of home fragrance 2023

In the era of olfactory economy, seize the wealth password of smell

In history, the culture of fragrance has been popular for thousands of years. At that time, the indoor fragrances used were generally incense powder, stick incense or tower incense. The burning of incense was a necessary item for the royal family and literati to relax at home, and the production of fragrances was also exquisite. By combining natural fragrances with medicinal materials, different types of incense powder could be made to improve mental and physical health, sleep quality, repel mosquitoes and even prevent plagues.
Today, due to the contemporary focus on emotional healing, the fragrance market has developed rapidly in recent years. The home fragrance sector has received a lot of attention. What trends are hidden behind the quiet rise of home fragrances? What innovative approaches can be taken in the future for home fragrance products? Let’s take a look together.

Fragrance Trends Inventory

Women become the main consumer group
Fragrance products continue to be subdivided

According to research data, in 2022, nearly 70% of consumers have purchased perfume, over 60% have purchased fragrance care products, and over 50% have purchased home fragrances and fragrance bath products. Affected by the epidemic, consumers spend more time at home, and products that reflect the quality of life and sense of ritual, such as perfume and fragrance, are favored by consumers. Consumers tend to purchase perfume and fragrance products to showcase themselves and improve their quality of life.

The olfactory economy market is mainly composed of the 24-40 age group, among which the female group is the main consumer, accounting for over 60%. Consumers are mainly concentrated in high-tier cities such as first-tier and new first-tier cities, with many white-collar workers. This type of consumer group has certain consumption capabilities, likes to pursue a quality life, and is committed to improving their quality of life.

In order to meet the diverse needs of consumers, home fragrances are constantly innovating and fragrance products are becoming increasingly segmented. Home fragrances are usually divided into sub-categories such as aromatherapy essential oils, aromatherapy candles, and aromatherapy wax tablets. Aromatherapy essential oils are the top sub-category of home fragrances, followed by aromatherapy candles. In addition, home fragrances have also spawned many new concept categories, such as flameless aromatherapy candles, diffuser stones, and more. Currently, the most popular products among consumers are aromatherapy essential oils and aromatherapy candles, with flameless aromatherapy being a mainstream product in many home fragrances.

Innovative Strategies for Future Fragrances

Starting from trends
Creating blind box fragrances

Currently, the main consumer group for home fragrances is the young generation aged 24-40, among which the female group is the main force. Combining with the current blind box trend, home fragrances can attract the public’s attention through the form of blind box, creating unique and mysterious blind box fragrances.

Starting from art

Creating fragrance experience museums

Creating fragrance experience museums starting from art is a fascinating and innovative concept. Fragrance is a highly unique form of art that has the power to evoke emotions, memories, and create distinctive sensory experiences. By combining art with fragrance, it is possible to create an immersive environment that allows visitors to immerse themselves in a world of captivating scents.

In such fragrance experience museums, a variety of fragrance art pieces and the creative process can be showcased. These art pieces may include perfumes, candles, essential oils, and other forms of fragrant products. Visitors can appreciate the artists’ creations, learn about the stories and inspirations behind them, and understand the use and production processes of different fragrance elements.


Starting from senses

Breaking the traditional appearance of fragrance diffusers

Starting from senses and breaking the traditional appearance of fragrance diffusers opens up exciting possibilities for innovative and unconventional designs. Fragrance diffusers have long been associated with typical shapes and forms, such as candles, reed diffusers, or electronic devices. However, by exploring new avenues, we can create diffusers that not only enhance the olfactory experience but also engage our other senses and serve as unique pieces of art or décor.

One approach to breaking the traditional appearance of fragrance diffusers is to incorporate elements of visual aesthetics. Designers can experiment with different materials, colors, and shapes to create visually striking diffusers that capture attention and add a touch of elegance or modernity to any space. The diffuser itself can become a centerpiece, blending seamlessly with the surrounding environment or becoming a focal point that sparks conversations and intrigue.

Additionally, tactile experiences can be integrated into fragrance diffusers to engage the sense of touch. Incorporating textured surfaces, ergonomic shapes, or interactive features can offer a more immersive experience. For example, a diffuser could have a smooth and soothing surface to be held and touched, creating a sense of comfort and relaxation while emitting fragrance.

Sound can also play a role in reimagining fragrance diffusers. Imagine a diffuser that emits soft, soothing sounds or gentle chimes as the fragrance is released, creating a harmonious and multisensory experience. The combination of fragrance and sound can enhance the atmosphere, promote mindfulness, and evoke emotions.

Moreover, technology can be harnessed to revolutionize the appearance of fragrance diffusers. Smart diffusers with customizable lighting effects, integrated speakers, or even synchronized with music or ambient sounds can offer a dynamic and immersive sensory experience. These technologically advanced diffusers can be controlled through mobile apps, allowing users to personalize their fragrance and adjust settings according to their preferences.

Incorporating elements of nature is another way to break the traditional appearance of fragrance diffusers. Designers can draw inspiration from natural forms, such as flowers, leaves, or stones, and create diffusers that resemble organic shapes. These nature-inspired diffusers not only emit delightful scents but also serve as decorative pieces that bring a touch of the outdoors inside.

By breaking away from conventional designs, fragrance diffusers can become more than just functional objects. They can transform into artistic expressions, stimulating multiple senses and creating immersive experiences that delight and inspire. Whether through visual aesthetics, tactile interactions, sound integration, technological advancements, or nature-inspired designs, reimagining fragrance diffusers opens up a world of possibilities for innovative and captivating sensory experiences.

Facing the booming home fragrance market and the development of olfactory economy, the competition among domestic home fragrance brands is becoming increasingly fierce. Emerging brands are emerging like mushrooms, and fragrance products are constantly innovating, with market changes happening rapidly. Opportunities and challenges coexist. For brands to achieve long-term development and occupy a place in the home fragrance market, they need to be down-to-earth and return to the products themselves, starting from the consumers. Always keep an eye on the market situation, pay attention to the dynamics of products and competitors. Continuously innovate and improve product quality, gradually developing and strengthening the brand.