Creating versatile fragrances to interpret the diverse needs of women.
With the improvement of women’s economic and social status, modern women’s influence has gradually increased, forming a powerful social force. As the driving force behind the “she economy” trend, women today are pursuing high-level, enjoyable consumption. In recent years, with the awakening of women’s consciousness, their consumption concept has shifted from being concerned about “how others see themselves” to pursuing “pleasing oneself”. Women advocate pleasing themselves and promoting self-expression. Using fragrance to create a unique olfactory signature and enhance identity recognition has become an important way for many women to showcase their individuality. In the trend of advocating self-pleasure and self-expression, consumers’ demands for fragrances have become increasingly diverse.
Coco Chanel once said, “A woman who doesn’t wear perfume has no future.” This statement may have predicted that women’s power plays an irreplaceable role in unlocking future development potential and bringing rapid growth. Therefore, how to provide richer product choices based on emotional and spiritual needs has become an important issue in the fragrance industry.
Focusing on the diverse fragrance needs of women, interpreting versatile charm with free fragrance expression
Female consumers of different age groups have distinct preferences for perfume products in different scenarios. With the increasing pursuit of individuality and deeper preferences by women, it also reflects that the future fragrance consumption will move towards more diversity and segmentation.
The concept of personalized consumption is gradually permeating, and the trend of one person, multiple perfumes in diverse demand scenarios is emerging. In addition to the segmentation of consumer preferences, the demand for fragrance scenarios is also becoming increasingly diverse. For example, in formal occasions such as business workplaces, there is a preference for woody fragrances that embody a calm and low-key temperament. In private occasions such as leisure life, there is a preference for fragrance types that can shape unique taste and represent one’s personality as a self-image label. In terms of market performance, there are more forms of fragrance products available. In addition to the common perfumes, fragrance candles, and non-burning aroma diffusers, there are also fragrance oils, aroma liquids, diffuser stones, fragrance sheets, fragrance balms, and other products. Fragrance products are gradually penetrating into various scenarios of life, subtly changing women’s fragrance habits. From public places such as art galleries, office buildings, hotels, restaurants, and cinemas to private places such as bedrooms, private cars, and bathrooms, different fragrance experiences can awaken different sensory resonances.
The diverse and innovative fragrance products stimulate purchasing desire. Based on fine market demand, brands should research and develop a rich product matrix. Like many other consumer product categories, the fragrance market has begun to move towards segmentation and continuously expanding the competitiveness of its products.
Rising Unique Personal Fragrance Brands
Exploring Uniqueness in Self-Expression
Unlike some consumers who chase after international mainstream fragrance brands, young consumers who “don’t want to smell like everyone else” are more willing to focus on niche fragrances. The trend of expressing oneself through unique and unconventional scents has become mainstream, making niche fragrances a hot category in the fragrance industry.
As times have changed, being handsome and feminine is no longer restricted to gender, but rather an expression of personal taste and personality. This is becoming an increasingly evident trend when choosing fragrances. Perfumes are no longer just following trends, but rather emphasizing individuality and personalization. The trend of de-labeling consumerism is gradually becoming a consumption trend. Under this trend, personalized niche fragrance brands have also gained popularity among young people of Generation Z. Their aesthetic consciousness is shifting towards a style that emphasizes individuality and independence. In terms of fragrance consumption, the emphasis is on the experience of the fragrance, and showcasing one’s personality. Female consumers are more enthusiastic about using fragrances as a means of self-expression, rather than a tool of seduction.
Fragrances themselves do not have any particular attributes, and we should not try to define them. Brands should focus on the products themselves. Instead of defining, they should simply convey the scent.
“She-economy” and the “olfactory economy” are in vogue, and fragrance products that satisfy the universal self-gratification and ritual senses while reflecting personalized expression are gradually becoming popular, driving commercial change and fashion trends. Brands need to focus on the segmentation of different target markets and conduct more in-depth market analysis and analysis of female purchasing behavior. By exploring the intersection between women and brand values, and developing targeted strategies, they can seize more market share in the “olfactory economy.”
For more than 20 years, Zuofun perfume factory has been deeply involved in the field of perfumes, actively researching and developing high-quality fragrances, and continuously exploring the diverse needs of consumers of all ages, circles, and occasions. They have provided consumers with a more diverse range of fragrance choices. They have successfully built a diverse fragrance brand matrix through deep cooperation with more than 40 international renowned fragrance brands. Going forward, Zuofun perfume factory will continue to rely on its keen commercial sense and breakthrough business strategies to help brands maintain steady growth while seeking new growth points.